more ok go news
Wednesday, March 10, 2010
What other problems were you having with EMI?
The issue is that they just don’t have any money. The reason a band signs with a label is because they can provide start-up capital, and their business model has sort of collapsed. There was lots of little bones of contention, like when there were chances for us to promote things and they just didn’t have the money to do so. It was a lot easier to be generating the budget ourselves or through corporate partners.
just testing the tools
Wednesday, March 10, 2010
oh here’s one of those ‘innovative’ shops now!
Wednesday, March 10, 2010
PSFK did a little write up on mainly R/GA (though it also mentions Razorfish).
R/GA has termed its approach for acting as an innovation engine for its clients as ”platforms plus campaigns.” The central idea being that clients, many of them in commoditized industries, need innovation before communications. Long-lasting digital innovation will supply a message and value that a campaign can then communicate, and draw people in with. In other words, “build it, tell them about, and they will come”…vs. telling them to come without having substance to engage consumers with.