Farrah Bostic is a product strategist and founder of The Difference Engine LLC. She has been a consumer researcher, a group planning director, and a brand and business strategist. She held these roles at companies including Digitas, Ipsos/OTX, Hall & Partners, Mad Dogs & Englishmen, Hollywood Media, Weider Publications, TBWA\Chiat\Day, ICA/Zappa Records and Wieden + Kennedy.

She holds a Juris Doctor from Yeshiva University's Benjamin N. Cardozo School of Law, and a double Bachelor of Arts degree in Political Science and Journalism & Communications from the University of Oregon.

She speaks, teaches and writes about qualitative data, empathy for customers, what brands can learn from APIs, and applying start-up principles to brand planning. In 2016, she will join the part-time faculty in the Masters program in Strategic Design Management at Parsons.