Mining

After spending 5 years innovating in market research consultancies, it’s clear:  You probably already have all the ‘answers’ you need.

You’ve spent a lot of money on research – qualitative and quantitative.  You’ve gathered sales data and customer feedback.  You know your click-through rate and page views. You have segments and metrics and ‘pen portraits’ of your consumer.  You have internal expertise and historical perspective, and really good hunches.

The reason you keep asking for more research – or that word “findings”, which to me means the small parts used in making jewelry like clasps and hooks – is that you want to know what it means, and what to do about it.

I’ll take all your existing data – the PowerPoint decks and ratings charts and KPIs – and bring it together to tell you a story about where your brand is today, uncover obstacles to growth or other strategic objectives, hypothesize potential ways to remove those obstacles, and help you chart a roadmap to develop the best solution for your brand or company.

Depending on the volume of data, and the type of data, I work with analytics professionals – I simply call them Math Geniuses – who can help make sense of massive amounts of data, and help build models for your brand based on that data.

I also work with data visualization gurus who can help put this data into a ‘dashboard’ for easy access, and – we hope! – even easier understanding, for anyone in your team.