[note: posted this elsewhere, too. trying to get things consolidated, and not lose stuff in the process.]
First a link – I stole it from Noah Brier, but here it is anyway – on the phrase “that’s executional.” One of my other agency favorites is, “Well, you’re not the target market.” But that’s a post for another day. Anyway – seems to me that the thinking on the other end of this link makes part of the case about why the planning and creative processes should be ‘collapsed.’ More on that later, too.