PSFK gives and gives and gives. so a shout-out today for adding fuel to the fire, as i’ve been thinking about retail quite a bit of late.
first up is using google maps to browse a store: businesses can add layout/floorplan and images from the interior of a store to their location on google maps. helps to get a sense of what’s there. makes me think of this great map of London high streets – came in quite handy when i needed a pair of boots for a lunch meeting in Paris. oh, i’m such a frakkin’ jetsetter.
then there’s ‘next-besting‘ – a more optimistic yet still pragmatic version of trading down. i know i’m finding myself browsing shopittome a lot more than nordstrom. online retailers who make this easy are winning.
and finally, how the iPad is going to change the (user inter)face of online retail. i’ve seen the gilt app and it’s beautiful, but apparently the gap is also doing some good work for this device. again, where the hell is my iPad??